September 10, 2026 · 1 min read
How much does the square meter cost in João Pessoa and how prices have evolved
The residential m² in João Pessoa reached R$ 8,286, up 9.42% over 12 months in 2026.
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Real estate market
Prices, neighborhoods, contracts and what to check before buying or renting in the Paraíba capital.
18 articles
September 10, 2026 · 1 min read
The most valued neighborhoods in João Pessoa
Cabo Branco leads prices in João Pessoa, with R$ 12,674/m² in 2026, but Aeroclube has the highest appreciation.
Read articleSeptember 10, 2026 · 1 min read
Buying an off-plan property in João Pessoa: how it works and what to check
Buying off-plan in João Pessoa requires checking the incorporation memorandum registered at the Real Estate Registry Office.
Read articleSeptember 10, 2026 · 1 min read
Short-term rentals and Airbnb in João Pessoa: what changed with the STJ ruling
By 5 votes to 4, the STJ required approval by two-thirds of the condominium for Airbnb-type rentals.
Read articleSeptember 10, 2026 · 1 min read
ITBI and notary costs when buying a property in João Pessoa
The ITBI rate in João Pessoa is 3% of the assessed value, with a temporary 30% discount in 2026.
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September 10, 2026 · 1 min read
The capital's expanding neighborhoods: Altiplano, Portal do Sol and new growth vectors
The Altiplano, Portal do Sol and Cabo Branco corridor grew more than 55% in population in a decade.
Read articleSeptember 10, 2026 · 1 min read
Planned neighborhoods and mega-developments in Greater João Pessoa
Gaúcho developer Idealiza is planning an R$ 15 billion neighborhood (GSV) on the banks of the Paraíba River.
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September 10, 2026 · 1 min read
How much does it cost to rent an apartment in João Pessoa
Residential rent in João Pessoa closed 2025 at R$ 47.24 per m², up 16% over 12 months.
Read articleSeptember 10, 2026 · 1 min read
Investing in property for short-term rental income: profitability and risks
Short-term rental properties on the Paraíba coast can generate higher income than standard rentals, but the regulatory risk has increased.
Read articleSeptember 10, 2026 · 1 min read
What to check in a property's title deed before buying
A property's title record holds its entire ownership and lien history and should be reviewed before buying.
Read articleSeptember 10, 2026 · 1 min read
Minha Casa Minha Vida and real estate financing in João Pessoa
Minha Casa Minha Vida in João Pessoa is run by Caixa in partnership with CEHAP-PB and Semhab.
Read articleSeptember 10, 2026 · 1 min read
Buying property in João Pessoa while living in another state or abroad
Buying remotely in João Pessoa is possible, but requires a specific power of attorney and extra care against fraud.
Read articleSeptember 10, 2026 · 1 min read
Off-plan or ready property: what to consider in João Pessoa
Choosing between off-plan and ready property in João Pessoa comes down to timeline, entry price, and construction-delay risk.
Read articleSeptember 10, 2026 · 2 min read
Condo fees and property tax in João Pessoa: the recurring costs of owning a property
Condo fees in Brazil now weigh as much as 40% of a rental amount, according to a 2026 national survey.
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September 10, 2026 · 1 min read
Buying to rent short-term in João Pessoa: what to assess before investing
The average rental yield in João Pessoa was calculated at 6.71% by the FipeZAP Index, a level considered attractive in the country.
Read articleSeptember 10, 2026 · 1 min read
New launches on João Pessoa's seafront and the dispute over building-height limits
The controversy over the LUOS zoning law and building-height limits on João Pessoa's seafront directly affects the pace of new launches.
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September 10, 2026 · 1 min read
From fishing villages to upscale neighborhoods: the history of João Pessoa's seafront occupation
Until the construction of Avenida Epitácio Pessoa, the João Pessoa coastline was occupied only by fishing colonies.
Read articleSeptember 10, 2026 · 1 min read
Large projects and regulatory risks: what to watch before buying in expansion areas
Legal disputes over the LUOS zoning law show that buying in João Pessoa's expansion areas requires checking current legislation.
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