September 10, 2026 · 2 min read
The Historic Center of João Pessoa: origin and heritage of the city
João Pessoa's old center brings together 502 buildings listed by IPHAN across the Varadouro and Cidade Alta neighborhoods.
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Culture and history
The historic center, baroque heritage, museums and popular festivals.
13 articles
September 10, 2026 · 1 min read
The Franciscan complex of Santo Antônio and the Church of São Francisco
Built starting in 1588 by the Franciscans, the Santo Antônio complex is considered one of the most important religious monuments in the Northeast.
Read articleSeptember 10, 2026 · 1 min read
Museums and cultural centers of João Pessoa
From the Estação Cabo Branco, designed by Oscar Niemeyer, to the photographic collection of the Casa da Pólvora, the capital gathers free cultural spaces.
Read articleSeptember 10, 2026 · 1 min read
Folia de Rua: João Pessoa's carnival
Folia de Rua brought together more than 1.5 million people at the 2026 carnival preview on Avenida Epitácio Pessoa.
Read articleSeptember 10, 2026 · 1 min read
São João in Paraíba: the June festivals and what to see in the region
About 130 km from João Pessoa, Campina Grande holds 33 days of June festival celebrations, claiming the title of "the world's biggest São João".
Read articleSeptember 10, 2026 · 1 min read
Teatro Santa Roza and the capital's performing-arts scene
Opened in 1889, the Santa Roza is cited as the oldest theater in Paraíba and one of the oldest still operating in Brazil.
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Church of São Frei Pedro Gonçalves and the Varadouro neighborhood
Built starting in 1843 on the Largo de São Frei Pedro Gonçalves, the church is one of the landmarks of the historic Varadouro neighborhood, in the Cidade Baixa.
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September 10, 2026 · 1 min read
Hotel Globo and the viewpoint over Porto do Capim
Built in 1929 on the Largo de São Frei Pedro Gonçalves, the former Hotel Globo is now a museum overlooking the Sanhauá River and Porto do Capim.
Read articleSeptember 10, 2026 · 1 min read
Fundação Casa de José Américo: memory of the writer and the state
Opened in 1982 on Avenida Cabo Branco, the Fundação Casa de José Américo brings together a museum, library, archive of governors and the writer's mausoleum.
Read articleSeptember 10, 2026 · 1 min read
The 1585 founding and the names João Pessoa has had
Before being called João Pessoa, the city founded in 1585 was already known as Nossa Senhora das Neves, Filipeia, Frederica and Paraíba.
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September 10, 2026 · 1 min read
Crafts and popular culture of Paraíba: renda renascença lace
Traditional in the Cariri region of Paraíba, renda renascença lace is one of the craft expressions most valued by the Paraíba Crafts Program.
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Palácio da Redenção: centuries of history on Praça João Pessoa
Built on the site of an old Jesuit college started in 1586, the Palácio da Redenção is the seat of the Paraíba state government on Praça João Pessoa.
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1930: the year the Paraíba state capital received the name João Pessoa
The assassination of João Pessoa Cavalcanti de Albuquerque, on July 26, 1930, gave the Paraíba state capital the name it still carries today.
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