Pizza in João Pessoa: a growing market

Article 144 of 100 · October 07, 2026 · 1 min read · Destino João Pessoa

2025 sector data show Paraíba among the states where the number of pizzerias grew the most in the country.

Pizza is one of the fastest-growing segments in Paraíba's food scene. In a report dated July 10, 2026, Paraíba Business, citing a survey by the Associação Pizzarias Unidas do Brasil (Apubra), reported that the number of pizzerias in Paraíba grew 16.62% in 2025, the fourth-largest increase in the country, behind Roraima, Alagoas and Acre. The state has about 426 pizzerias, or 6.2% of the Northeast's 6,869, within a national universe of 40,332 formalized establishments.

The figure applies to the whole state, and the article does not detail how many pizzerias are in João Pessoa. It also does not point to the predominant format in the capital, such as all-you-can-eat, delivery or à la carte. What the report records is the growing appreciation for pizza made with technique and selected ingredients, a trend that adds to traditional neighborhood pizzerias.

Within this trend, the only venue the report names is Fazenzza Pizzaria, in João Pessoa, run by Hermann Sihler. According to him, the public has come to understand and value naturally leavened pizza. It is an example of a signature offering, not a ranking: the article does not name the city's best pizzeria.

Other well-known pizzerias appear only in directories and review lists, which are not sufficient as a source for this guide, and so were not named. A holiday dinner guide from Paraíba Business, dated September 7, 2026, classifies Navegantes, in Cabo Branco, as a venue serving Brazilian cuisine and pizza, which shows that pizza also appears on mixed menus. Prices and hours should be checked directly.