São Braz and Paraíba's coffee

Based in Cabedelo since 1951, São Braz is one of the country's largest coffee roasters and invested R$ 340 million in Bahia.

When it comes to coffee in Paraíba, São Braz is the brand with the greatest industrial weight. According to Jornal da Paraíba and the Movimento Econômico portal, in reports from March 28 and 29, 2025, the company was founded in 1951, is based in Cabedelo, employs more than two thousand people and produces more than 200 food items across 12 production lines. Movimento Econômico describes it as one of the five largest coffee roasters in Brazil and reports revenue of R$ 1.5 billion in 2024, with 10% growth.

The same coverage records the opening of a new plant in Conceição do Jacuípe, Bahia, about 100 km from Salvador, with an investment of more than R$ 340 million, the largest in the company's history. The unit began by producing corn flour, seasonings, colorings and Pippo's snacks, and the initial projection was 1,300 jobs, rising to 2,300. These figures are projections released in 2025.

For consumers in João Pessoa, the name also appears at cafés. Paraíba Business, on August 9, 2026, cited São Braz Coffee Shop, at Manaíra Shopping, and Café São Braz Experience, focused on specialty coffees from Paraíba and other regions. The sources consulted do not state the corporate relationship between these venues and the industrial company, and this guide does not assume one.

As throughout this guide, café hours and menus should be checked on official channels before visiting.